Chicago Branding Agency

A branding agency provides solutions for each stage of your branding strategy. Common deliverables include:

• Brand naming
• Logo design
• Brand architecture
• Brand book and style guide
• Brand activation and management

Yes. By creating, developing and maintaining your brand’s strategy, visual identity and messaging, effective branding will successfully boost your business’:

• Brand recognition
• Brand awareness
• Brand loyalty

Just think of the impact that Nike’s slogan “Just Do It,” has around the world, or similarly, Apple’s iconic logo, or the McDonald’s Golden Arches. These well-known brands had an effective branding strategy behind this recognition and success.

Working with a branding agency in Chicago will open your access to effective brand strategies and brand design solutions.

Acting with a strong knowledge of the Chicago market, an agency can also provide localized expertise to boost brand loyalty in the area and create a deeper connection to your target audience.

Branding services in Chicago will range from $5,000 to $25,000 and up, depending on the services you require and the agency you choose.

While a full-service set of branding solutions can reach $25,000, if you require just one aspect like a custom logo design, you can expect prices to start at $5,000.

Finding the right brand agency for your business starts with inward reflection. Here are some of the key steps to take:

1. Determine your requirements: Analyze your current brand’s pain points and short falls, as well as where you want your branding to take you.
2. Conduct initial research: Search Google directories and find a shortlist of agencies you believe fit your project requirements, size and deliverables.
3. Spread the word: Contact potential agencies by submitting or individually sending a branding RFP that details your upcoming project guidelines and parameters.
4. Narrow it down: Choose a handful of responding agencies who you believe would be able to go above-and-beyond on your next branding project and schedule a discovery call.
5. Build a relationship: Make your decision based on the agency that you align with in terms of communication style and one that can deliver the requirements for your project.

No, it’s not essential to register your brand name. However, by having your name registered, copyrighted and protected, you can build credibility for your brand and increase its brand equity and value.

Why is this the case? Because when you register for exclusive rights of the name in a specific geographical location you are ensuring that brand name is solely connected to your brand identity, values and services.

It’s worth noting that brand name registrations, or trademarks, are territorial. This means they only apply in the region where registered, with different types of trademarks providing various levels of coverage.

Opting for an Illinois state trademark is a cheaper alternative to a federal registration usually chosen by companies operating solely within the state’s borders. Here’s how it works:

1. Make sure your desired trademark is available by searching the Secretary of State’s online service
2. Fill out the State of Illinois Trademark or Service Mark Application
3. Pay the application fee

During the process, you’ll be asked for these details:

1. A list of products or services the mark will cover
2. An explanation of how the mark will be used, like in a marketing campaign
3. An example of how the mark looks with an illustration and sample of its use