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Packaging Design Agency

Discover packaging design agency services that speak to your target customer, drive sales and grow brand recognition.

  • Reinforce Your Brand Identity
  • Stand Out From The Competition
  • Connect With Your Target Market
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Packaging design agency featured example: Dognomics
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Packaging Design Services

Our packaging and graphic design specialists start with strategy to create memorable branded user experiences both online and offline.
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Graphic Design

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Engage your audiences across touchpoints with physical components and digital experiences designed with UX/UI in mind.

Logo Design

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A custom new or refreshed logo design can elevate your packaging, appeal to your ideal customer and showcase your brand’s unique values.

Brand Audit & Strategy

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We use brand, audience and competitor research to develop an engaging visual representation of your business and its unique benefits.

Brand Book

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Develop a clear, comprehensive set of guidelines to present your brand consistently across all channels, no matter who’s creating the message.

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Partner With Us

Trusted Packaging Design Agency

We deliver custom packaging designs for organizations across industries and niches.

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Explore Our Work

Branding & Design Portfolio

We’ve partnered with startups, Fortune 500 companies and everything in-between to create designs that delight, engage, and drive sales.
B2C
Logo design sample for Genate

Pre-Natal Nutrition Product Launch

From brand strategy to visual identity, we implemented services to support SNP with the launch of Genate, a pre-natal nutrition brand

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Packaging design agency portfolio example: NewDevRev

Real Estate Digital Experience

Through brand strategy services and a custom web design, our team delivered digital growth for NewDevRev

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Brand book and style guide sample for EV Universe

Electric Vehicle eCommerce Marketplace

Our brand strategy and web design solutions helped EV Universe build its online marketplace for electric vehicles.

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Brand book guidelines for LIG Solutions

End-To-End Health Insurance Branding

We supported LIG Solutions to grow their health insurance brand with brand strategy, brand positioning and website design services.

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B2B
Brand book sample for SNP Therapeutics

Biotech Brand & Digital Presence Development

We executed a redesign of SNP’s brand online, strengthening its positioning within the biotech market.

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Illustration and graphic design examples for TRC Healthcare

Redesigned Brand Architecture

We collaborated with TRC Healthcare to restructure its complex ecosystem of brands, resulting in brand synergy and cross-channel harmonization

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Style guide sample page for FieldEdge

Establishing Brand Authority

Our team of specialists delivered custom rebranding services to field management company FieldEdge.

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Style guide and brand design sample for POWR2

Powering Brand Growth

We delivered packaging and logo design services, as well as branding strategy solutions, to industrial energy company POWR2.

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eCommerce
Brand design guidelines for Dognomics

Pawesome Branding Strategy

From logo design to website design, to digital marketing, we supported Dognomics with the launch of its dog DNA tests

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Packaging design agency portfolio example: NEWater

Food & Beverage Product Launch

From brand positioning to product branding, our specialists aided the product launch of NEWater

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Typography and style guidelines for Buddha Brands

Branded F&B Digital Experience

Our custom web design and digital strategy services helped to strengthen Buddha Brands’ unique visual identity.

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Typography guidelines for Rollink

Redesigned Luggage e-Shop

We utilized brand strategy and custom web design solutions to support Rollink as they expanded their reach to the U.S. market

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Experience The Difference

Our Approach To Product Packaging Design

Digital Silk’s experienced design professionals stand out through three unique value offerings.

Project Ownership

Project Ownership

Our expert consultants treat your project as our own, proactively bringing ideas to the table and setting next steps for success.

Packaging designer works on computer, taking project ownership
Transparency

Transparency

You can expect regular communication including progress updates and performance reports to drive your project ahead.

Packaging design team discussing a project transparently
Quantifiable Results

Quantifiable Results

Precise performance tracking is made possible with specific, measurable KPIs assigned in service of your unique goals.

Packaging design agency pictures project results

Meet Our Product Packaging Design Company Experts

Request a custom proposal for your upcoming product release.

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Our Industries

Delivering Packaging Design Services Across Industries

See some of the industries we have worked with.

Branding expert creates on-brand eCommerce website messaging

Transform your ecommerce business with our powerful branding strategies that increase brand awareness, customer loyalty, and revenue.

Explore eCommerce Branding Services

Elevate your hotel’s reputation and attract more guests with our expert branding services tailored to your unique property.

Explore Hotel Branding Services

Stand out in a crowded market with our real estate branding solutions that will help you build a strong and recognizable brand.

Explore Real Estate Branding Services

Make a lasting impression on your customers with our restaurant branding services that capture the essence of your cuisine and communicate it effectively to your audience.

Explore Restaurant Branding Services
Follow Our Reliable Process

Our Packaging Design Agency Process, Start to Finish

See how our team of experts take your product packaging design from concept to print.

Onboarding & Research

Onboarding & Research

We take a deep dive into your brand’s identity, customer personas, and relationship to the competitive landscape. Our research combined with your existing visual guidelines and product requirements will inform your component’s design strategy.

Packaging design agency onboarding meeting
Preliminary Designs

Preliminary Designs

After we’ve identified the style that best matches your brand positioning and product, we’ll begin creating packaging that represents it effectively. Our design experts will develop preliminary versions with custom graphics and illustrations.

Packaging design agency logo designs
Refinement & Approval

Refinement & Approval

As your final packaging design begins to take shape, you’ll receive a few versions to review and refine. With your approval we’ll create your final design, integrating your unique branding elements and messaging.

Packaging design team refine design ideas
To Market & Beyond

To Market & Beyond

Once your packaging design is ready to go, we offer additional services to help you take your product to market. We can design collateral like tradeshow signage, sales kits, and other branded merchandise to enhance your brand’s presence.

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Learn Our Secrets

Product Packaging Best Practices

Whether you’re launching a new brand or expanding your offerings, here are our three best practices for packaging design that complements and enhances your brand presence.

Start With Strategy
Communicate Your UVPs
Stay On Brand

Start With Strategy

Catching and retaining your customers’ attention takes messaging carefully crafted to meet their needs and preferences — and defining those standards takes research into your market and audience.

Engage your target customer with effective storytelling and clear solutions to their problems to build brand authority and encourage sales.

Packaging design agency delivering a branding strategy presentation

Communicate Your UVPs

What makes your product different — and superior to — your competitors’ offerings? In an era of market oversaturation, it’s vital to communicate the unique value propositions you’ve defined in your branding strategy.

Keep messaging clear and concise. Infuse it with your brand’s tone and personality, but above all lead with the benefits.

Packaging design specialist discusses a company's UVPs

Stay On Brand

Your product packaging is an extension of your greater brand strategy. Not only does it help your product stand out on the shelves, it also boosts brand recognition and helps connect with your customer.

Be sure your color, logo, font selections, and other visual elements follow your established brand guidelines for a cohesive approach across platforms.

Packaging design expert communicates on-brand messaging
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Find Answers

Product Packaging Agency FAQs

Product packaging design is the process of creating custom and unique packaging for products with the purpose of captivating the target audience.

Great design is more than just a good-looking component; it blends elements of graphic design, typography, illustration, color theory, and more – all intentionally selected from a foundation of research and user experience.

Starting with brand strategy means defining your brand’s ideal customer so you can best market yourself to them. Over 34% of impulse buys happen because of packaging design alone, and that’s due in large part to carefully formulated messaging and imagery crafted to speak to your target customer.

With effective product packaging design, businesses can differentiate themselves from competitors, increase brand recognition, and ultimately generate more sales.

When we’re talking about custom packaging, we’re referring to product packaging specifically designed for your brand or product. It includes custom colors, shapes, sizes, materials, and other visual elements to make it unique to your business.

For starters, there’s no better way to immediately boost the perceived value of your products while also creating a strong identity in the marketplace.

In fact, 70% of customers say that packaging directly influences their buying decisions.

Custom packaging can also help you stand out from the competition, increase brand recognition and loyalty, and boost customer satisfaction.

The experts at Digital Silk can help you create effective custom product packaging that meets all of your needs and conveys your unique values.

Our experienced designers use strategy and research to ensure that your product stands out from its competitors and creates an unforgettable user experience even before the box is opened.

The materials typically used in product packaging range from paperboard, plastic, corrugated fiberboard and even metal.

Each type of material provides different benefits such as durability, convenience, and cost-effectiveness. It is important to consider the product’s purpose and usage when choosing a material for packaging design.

The material you choose for your packaging design can have a significant impact on the overall look and feel of your product, as well. Different materials create different visual effects, from sleek and modern to natural and earthy.

We consider important factors like:

  • the intended use,
  • target audience,
  • budget,
  • sustainability,
  • shelf-life requirements,
  • product weight,
  • and transportation costs.

The right combination of these factors will ensure your package is designed to meet the needs of your customers and also, of course, effectively protect and market your product.

It’s important to do your research and due diligence to determine which packaging design agency is the best fit for your business. Start by considering factors such as their:

  • portfolio,
  • experience,
  • pricing structure,
  • and communication.

You’ll want to partner with a company who can demonstrate their results to you in a measurable way. The Digital Silk team has years of experience crafting innovative packaging designs and helping businesses stand out in the marketplace – and we’ve got the research-backed metrics to show you how we’ve done it.

Have a project in mind? Request a consultation with our experts to get a quote and recommendations for helping your business grow.

Outsourcing your entire packaging design process – including the research and strategy that go into it – is an investment that pays off in spades for your brand.

Not only do you benefit from your dedicated specialists’ expertise, but you also receive designs and strategies that work together to amplify your brand voice and messaging across channels.

When you choose to partner with a full-service packaging design agency like Digital Silk, you can add on services that compound your strategy and ROI such as:

  • Web Design & Development,
  • Logo & Brand Book Creation,
  • Illustration Services,
  • Trade Show Design,
  • Creative Graphic Design,
  • Corporate Graphic Design, and more.

Digital Silk offers packaging design services in key locations, including:

  • Chicago
  • Los Angeles
  • Miami
  • New York

You can benefit from our services from anywhere since all communication and meetings occur online. Our hours of operation are 9:00 AM – 5:00 PM, Eastern Standard Time.

Contact us to schedule a consultation for your next packaging design project.

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