Did you know that visitors judge your website’s credibility based on its design?
Whether you’re creating a new website from the ground up or giving your existing digital presence a facelift, avoiding common web design mistakes can help your business stand out as a trustworthy brand in your industry.
In this article, we’ll share 12 common web design mistakes you should avoid, including how to avoid each mistake and ideal web design examples to get inspiration from.
Plus, we’ll cover frequently asked questions about web design mistakes to help you create a website that both engages your audience and converts visitors into customers.
Let’s get started!
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What Are The Most Common Web Design Mistakes?
Web design mistakes can significantly impact a website’s user experience, engagement and conversions.
Just how much, exactly? Complete our quiz below to find out.
Results
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#1. What percentage of visitors will leave a website if it is poorly designed?
#2. What percentage of consumers consider bad UX the main reason to leave a website?
#3. To what extent can a well designed user interface increase conversions?
There are many web design mistakes that businesses can make, including:
- A website that’s not accessible
- Slow loading speed
- Non-responsive web design
- Generic calls-to-action (CTAs)
- Vague messaging
- Cluttered interface
- Illegible font sizes
- Chunks of text
- An undefined target audience
- Hidden navigation
- Templated 404 page design
- Branding inconsistencies
12 Web Design Mistakes To Avoid
We’ve rounded up web design mistakes you should avoid — including the fix for each issue and ideal web design examples our designers cooked up.
1. A Website That’s Not Accessible
Inaccessibility in web design refers to the design choices that make it difficult for specific visitors, particularly those with disabilities, to engage and interact with a website.
This can include a lack of keyboard navigation for those with physical disabilities, missing alt text on images for visually impaired visitors and poor color contrast that makes text difficult to read for those with color vision disabilities.
An inaccessible website alienates a portion of the audience and potentially violates legal standards like the Americans With Disabilities Act (ADA). This web design mistake limits user engagement and might also expose the website owners to legal risks.
To avoid this mistake, utilize contrasting colors that are ADA-compliant, including:
- A color contrast ratio of at least 4.5:1 for normal text, large text and graphics for minimal accessibility
- A color contrast ratio of at least 4.5:1 and above for normal text, large text and graphics for strong accessibility
- A color contrast ratio of at least 7:1 for normal text and 4.5:1 for larger text and graphics for enhanced accessibility
You can also utilize color contrast checker tools, such as WAVE, Contrast and Color Safe, that follow the Web Content Accessibility Guidelines (WCAG) to check if your web design meets ADA-compliant standards.
Analyst1 — a threat intelligence platform — takes advantage of a website color scheme of black and yellow. Our designers provided a color scheme that improves readability and ensures key information, such as CTA buttons and headers, are easily visible right from the get-go.
2. Slow Loading Speed
Slow loading speed can lead to poor user experience and often results in higher bounce rates, as visitors are more likely to leave the site before it fully loads.
Factors that contribute to slow loading speed include large file sizes, outdated code and too many plug-ins.
To avoid this mistake, optimize your media files by compressing images and videos and consider using lazy loading techniques to only load content as it’s needed. Minimize the use of heavy scripts and flash content that can slow down page rendering.
You can also utilize website speed tools, such as Google PageSpeed Insights and Pingdom, to monitor your website’s loading speed.
Google PageSpeed Insights score ranges from 0 to 100, with higher scores indicating better performance.
The score is categorized as follows:
- 0 to 49 (Red) – Poor
- 50 to 89 (Yellow) – Average
- 90 to 100 (Green) – Fast
Welch’s Fruit Snacks MX — a company specializing in healthy fruit snacks — hits all the marks for a fast-loading website, as seen below.
We know, we know — 70 is a score that still needs improvement.
But given that Welch’s Fruit Snacks’ website has graphics (in the form of floating fruit snacks), the brand still made it to our list, as the interactive elements do not slow down the site. In fact, the website completely loads within two seconds — the ideal website load time.
3. Non-Responsive Web Design
A non-responsive web design refers to a website layout that does not adapt or adjust to different screen sizes. In a non-responsive design, elements like images and navigation maintain their absolute size and position regardless of the device being used.
This web design mistake can lead to poor user experience, as visitors may have to scroll horizontally or pinch-to-zoom web pages when accessing the site on smaller screens, such as mobile devices.
To avoid this mistake, implement responsive web design, because it allows you to apply different styles to your web pages based on conditions such as screen width, screen height, device orientation and more.
Buddha Brands — a food and beverage company that offers plant-based snacks and beverages — has a responsive web design that automatically adjusts to different screen sizes, providing a seamless user experience regardless of the device.
4. Generic Calls-To-Action (CTAs)
A CTA is a prompt that encourages the visitor to perform a specific action. This could be something like “Click Here to Subscribe” on a website. Lack of clear CTAs in web design refers to CTA buttons with vague messaging – think learn more or view more.
This web design mistake can result in confusion and missed opportunities for conversions, as the user doesn’t know what is exactly behind the click.
To avoid this mistake, set clear and actionable CTAs to set your user’s expectations and help them understand the intent behind the button they’re about to click on.
CTAs with clear messaging or actionable language can help answer different visitors’ intentions and guide them to conversion points, whether it’s signing up for a newsletter, making a purchase or filling out a contact form.
For example, if you want your user to shop for your products, display a “Shop Now” button. Want the user to navigate to your customer support? Use a “Contact Us” button.
American luxury jewelry brand — Tiffany & Co. — is an ideal example of a website that has clear CTAs. From “Shop The Collection” to “Explore Love & Collection” (implying their engagement rings), their site’s calls-to-actions are direct, effectively guiding the user through a curated shopping experience.
5. Vague Messaging
Vague messaging refers to content that fails to communicate your unique value proposition.
This kind of messaging can leave your audience wondering what exactly your brand does and offers, leaving them most likely to bounce off your page if they don’t understand the value or relevance of what’s being offered on the table.
To avoid this mistake, display effective messaging — just right above the fold — to inform your audience what your brand offers and what makes you stand out from the competition.
Doing so helps you build trust and encourage more people to interact with your website and ultimately, boost user engagement and conversions.
Right off the bat, Stündenglass displays their UVP front and center. Users won’t have to second guess what the brand offers, as their product is written on their hero image.
6. Cluttered Interface
A cluttered interface is a website layout that’s visually overwhelming, busy and disorganized. This occurs when you try to put too much information on one page, making it hard for visitors to focus on what’s important.
To avoid this mistake, incorporate white space to create a cleaner, more organized layout. White space can help break up the content and help the eyes rest, making it easier to focus on key elements, such as content and CTAs.
Field services management software and app — FieldEdge — has plenty of white space, making it easier for users to focus on key elements, such as the “Request Demo” CTA buttons.
The uncluttered design improves readability and usability, facilitating a more intuitive interaction with the platform.
7. Illegible Font Sizes
Utilizing font sizes that are difficult to read can lead to readability issues, making it difficult for visitors to engage with your content. If the text is too small, your visitors might struggle to read the copy, especially on small screens. If the text is too large, your visitors might have to zoom out to read the whole content.
To avoid this mistake, make sure your font sizes aren’t too big or too small and hard to read without zooming in. Font sizes should be 12-16 pt/px on a mobile screen, 15-19 pt/px on a tablet and 16-20 pt/px on a desktop.
Dog DNA test kit brand — Dognomics — takes advantage of readable typography, allowing users to engage with the site and read through the content.
8. Chunks Of Text
Using too much text in web design impacts readability, especially for visitors skimming the page for specific information. Large blocks of text can also overwhelm readers, making them more likely to leave the page without fully engaging with the content.
To avoid this mistake, break text into shorter paragraphs — around 3 lines of copy — and use bullet points to improve readability and user experience.
At Digital Silk, we don’t agree with chunky blocks of text. We use a maximum of three lines of text to keep information easily digestible, which in turn enhances user engagement.
9. An Undefined Target Audience
Failing to define your target audience can make it difficult to create a website that meets the specific needs and preferences of your potential visitors.
Without a clear understanding of who you’re designing for, you may include elements that are irrelevant or off-putting to your intended audience, reducing engagement and conversions.
For example, you might be adding flashy website animations and complex navigation options that appeal to a younger demographic, while your actual target audience consists of older people who prefer a simpler and straightforward experience.
To avoid this mistake, know your target audience by analyzing your competitors, conducting market research and performing surveys to gather insights into their preferences, needs and behavior.
Use this data to create user personas — a profile that represents your target audience — to help you guide your design choices, ensuring they align with what your target audience is looking for.
In the example below, we created an adult child persona for a senior care company, as adult children are directly involved in the care decisions for their aging parents.
10. Hidden Navigation
Hidden navigation in web design refers to menu options or navigation elements that are not immediately visible or easily accessible to the user.
This can create a confusing or frustrating user experience, as visitors may struggle to find the information or features they are looking for.
To avoid this mistake, make sure that navigational elements are clearly marked and easily accessible from all pages through a sticky navigation menu.
G Pen — a company that offers portable vaporizers — has a visible navigation menu that displays all the key categories, making it easy for users to find what they’re looking for.
Another plus? Our experts implemented a sticky navigation bar, ensuring key details are always in view as the visitor scrolls through the site.
11. Templated 404 Page Design
A generic 404 page design refers to the default landing page displayed when a user tries to access a webpage that doesn’t exist on the server.
To avoid this mistake, create a custom 404 page design. Implementing a custom 404 page design can improve the user experience when your visitor lands on a non-existent or broken link on your website.
Instead of showing a generic error message, a custom 404 page offers an opportunity to maintain branding consistency and can even incorporate some humor or creativity to lighten the mood, turning a potential point of frustration into a more positive interaction.
LEGO maintains a playful tone on its error page by featuring Emmet Brickowski, the main protagonist in the LEGO Movie, running through the desert with a clever, “Sorry we can’t find that page! Don’t worry, though—everything is STILL AWESOME!” Its messaging also pays homage to the same movie.
12. Branding Inconsistencies
Branding inconsistencies in web design refer to a lack of uniformity in the visual elements, tone and messaging across different parts of a website. These inconsistencies can confuse visitors and weaken the overall impact of the brand, making it less memorable or trustworthy.
To avoid this mistake, create a comprehensive style guide that highlights the visual elements, tone and messaging to be used across all pages and sections of the website.
Regularly audit your website to identify and correct any deviations, ensuring a cohesive and impactful brand experience for users.
Avoid Common Web Design Mistakes By Partnering With Digital Silk
At Digital Silk, we house experts in web design, web development, branding, marketing and more under one roof.
We will research your industry, target audience and competitors to build a custom and professional website that truly speaks to your audience. Explore our case studies and get in touch for a custom quote and let our skilled team create an optimized user experience for your brand.
Our Web Design Process At Digital Silk
Now that you understand some of the common web design mistakes, you might be wondering how we create custom websites in our very own design kitchen.
Here’s a glimpse of our web design process at Digital Silk:
1. Onboard
Understanding your brand, goals, competitive landscape and target audience helps us lay the groundwork for future research and strategic planning for your website.
2. Discovery
We study your business, analyze your company, and look at your competitors. This helps us understand your market, target audience, and unique selling points.
With this information, we can then create a tailored web design plan that meets your business goals and makes you stand out from competitors.
3. Messaging & Planning
Before we start designing, we study your target audience and their consumer behavior. This helps us map out your conversion funnel, where we strategically position clear calls-to-action, improve the user journey and create a seamless user experience that encourages engagement and conversions.
4. Design
Whether it’s establishing your brand’s visual identity through a custom logo or revamping your online presence, we present wireframes for your review to ensure alignment with your strategic vision.
This phase gives you the opportunity to approve the creative direction before we finalize the design blueprint.
5. Frontend & Backend Development
Our development team meticulously plans both the front-end and back-end angles of your website, prioritizing seamless functionality, enhanced user experience and rigorous security protocols.
Employing a holistic methodology allows us to incorporate key functionalities such as simple yet intuitive navigation, content management systems and eCommerce capabilities.
6. Launch
We make sure your website meets all industry standards by using a comprehensive QA checklist. If we spot any issues, we immediately patch them up, from responsiveness and SEO to user interface and security.
7. Maintenance
After we make sure everything is in good shape and we get your approval, your website is ready to go live. We then provide ongoing support to help keep your site safe and running 24/7. This continued partnership keeps your website current, efficient and performing at its best.
FAQs About Web Design Mistakes
Still have questions we didn’t cover? Find more details below about web design mistakes.
Are all the mentioned web design mistakes equally damaging to a website’s performance?
Not necessarily. The impact of each web design mistake can vary depending on the overall design and purpose of your website. However, each mistake listed can have a significant negative effect on user experience, SEO or conversion rates, if not addressed.
What makes a bad web design?
A bad web design is characterized by poor usability, such as slow loading speed, which hampers the user experience. Inconsistencies in branding elements, vague messaging and lack of clear calls-to-action can confuse visitors and diminish trust.
Are “Learn More” CTAs a web design mistake?
Yes, “Learn More” CTAs can be considered a web design mistake, as they are vague and don’t provide the user information of what’s behind the click.
CTAs should be specific and actionable, telling users exactly what they will gain or achieve by clicking. “Learn More” doesn’t offer a clear value proposition, potentially leading to lower click-through rates and less effective user engagement.
How can I assess the current state of my web design?
There are various tools available that allow you to audit your website for design mistakes and performance issues. Tools like Google PageSpeed Insights, GTmetrix or specialized web design audit tools, such as Google Analytics, can provide valuable insights.
How do I prioritize which web design mistakes to fix first?
Consider fixing the mistakes that are likely affecting your conversion rates and user experience the most. You can use analytics to identify pages with high bounce rates or low engagement and start from there.
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