Image of a woman using a vape
Background Gradient
G Pen Digital Marketing

Generating 961% ROI Thorough Strategic Marketing

  • G Pen, a frontrunner in the vaporization industry, needed an effective way to showcase the features and benefits of their products.
  • We set up unique marketing campaigns for each product, improved the website, developed segmented email campaigns and engaged audiences across multiple platforms.
  • Digital Silk’s services culminated in an end-of-year return on marketing spend of 961%.
A collage of G Pen website images

The Challenge

G Pen faced several challenges with its digital marketing:

Stacked images showing before and after of G Pen's website

Diverse Product Portfolio

With a diverse portfolio of products, each catering to a specific set of features and addressing distinct target audiences, creating a one-size-fits-all marketing strategy for G Pen would not have been feasible or effective. This challenge added another layer of complexity to their marketing efforts, requiring a more nuanced and tailored approach.

Evolving Market Dynamics

As the vaporization industry is rapidly advancing, G Pen needed to stay ahead of the curve to meet the ever-changing demands of its customers. This required a multifaceted approach that combined research, innovation and a keen awareness of market trends.

Optimized User Experience

Ensuring that customers had a seamless experience, from understanding the product’s features to making a purchase, was key.

A man holding a vape


Digital Silk’s strategic approach to digital marketing leveraged both email and SMS platforms to achieve significant returns.

Some of our deliverables included:
  • Tailored Marketing Strategies

    We developed bespoke marketing campaigns for each of G Pen’s products, emphasizing their unique features and benefits.

  • Website Funnel Refinement

    We optimized G Pen’s website funnel to enhance the user experience, drive conversions, and reduce drop-offs, ensuring that visitors were able to smoothly transition from product discovery to purchase.

  • Segmented Email Campaigns

    Utilizing Klaviyo, we created segmented email campaigns to target specific customer groups, placing a special emphasis on product collaborations and tailored recommendations.

  • Multi-Platform Engagement

    Leveraging platforms like Klaviyo (for email marketing), Voyage SMS, SMS Bump Flows, Push Owl, and Yotpo (Loyalty), we launched diverse campaigns to engage a broader audience.

Trio of G Pen website images

The Results

G Pen achieved impressive return on marketing spend (ROMS) for several platforms:

4000 %

on Klaviyo

31000 %

on SMS

2800 %

on Push Owl

Request a Quote For Your Project
before and after arrow image
G Pen website before and after
Click to view more Hide

Explore More Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.
A single image of a HP's website

Increasing Brand Loyalty With Rewards

We built a user-friendly website for HP’s rewards program to boost brand loyalty, receiving members by 40,000 members in 6 months.

A single image of a Xerox website landing page

Capturing B2B Leads Through Digital Campaigns

We delivered a new lead generation strategy for Xerox, increasing conversions with web design, PPC and email marketing solutions.


Increasing Engagement Through Modernization

We reworked and organized content, created a modern web design, simplified the user experience, and optimized the site for mobile.


1,341% Revenue Growth Through Diversified Traffic

We implemented a tailored affiliate strategy, focusing on optimal positioning and creating new relationships with publishers.

Background Gradient
Background Gradient