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CrawlSF WEB DESIGN Case Study

Securing 23% More Users Through Design & Branding

  • Leading organizer of pub crawls and holiday events in San Francisco Bay Area ​needed a new website and branding.
  • We created a new logo and designed a fresh website with great user experience and execution of the technical SEO.
  • The result: 23.41% more users and a 213.89% increase in average session duration
CrawlSF's website across devices

The Challenge

​CrawlSF approached us to help with their goal of becoming the go-to resource for discovering events and activities in San Francisco, appealing to both residents and tourists alike.

Stacked CrawlSF web design images

Poor User Experience

CrawlSF needed to address the critical issue of improving user experience on their platforms, aiming to substantially increase user satisfaction for both desktop and mobile users and turn visitors into customers.

Preserving Existing Ranking & Traffic

They had dedicated significant efforts to SEO on their old website and faced the challenge of ensuring that these search engine rankings were not negatively impacted following the website redesign.

San Francisco skyline


Our branding team and web design experts identified key insights for the brand strategy and superior user experience.

Some of our deliverables included:
  • Industry Trends & Competitor Review

    To establish a clear and effective brand strategy for the new website, we conducted a comprehensive review of current industry trends and a detailed analysis of key competitors, which allowed us to identify areas where CrawlSF could uniquely position itself in the market.

  • Crafting UVP & Brand Identity

    The insights gained from our analysis were instrumental in shaping a distinct unique value proposition (UVP) for CrawlSF. We worked to articulate what sets CrawlSF apart from its competitors, focusing on its strengths and unique offerings to appeal to both locals and visitors in San Francisco.

  • Creation Of The New CrawlSF Logo

    The culmination of this strategic branding process also led to the development of a new logo for CrawlSF. The logo was designed to visually represent the brand’s refreshed identity and value proposition.
    The new logo served as a critical component in establishing the brand’s identity and was integrated throughout the website, reinforcing the brand’s presence and recognition in the market.

  • New Website Strategy & UX Design

    We worked on the optimal website sitemap and layout that would help users find events and information that they need very fast on the website. We also emphasized the importance of typography and photography on the web space, that would make it more readable and easy to navigate.

  • Search Engine Optimization

    We emphasized comprehensive SEO optimization, focusing on both on-site elements and technical aspects. Our approach included a detailed content audit, strategic keyword research and implementation, and enhancing the website’s technical framework to improve structure, speed, and responsiveness, thereby boosting search engine visibility and user experience.

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The Results

Some of our year-over-year results include:

23.41 %


17.86 %

Organic User

73.09 %

Increase In Returning Users

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CrawlSF website before and after designs
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