Learning Tree Affiliate Marketing

1,341% Revenue Growth Through Diversified Traffic

Learning Tree wanted to diversify its traffic and revenue channels by testing an affiliate network.
Digital Silk’s specialists implemented a tailored affiliate strategy, focusing on optimal positioning and creating new relationships with publishers.
The Result: A 1,375% increase in unique purchases and consistent revenue growth over the following year.

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The Challenge

New to affiliate marketing, Learning Tree faced challenges in three key areas: Maximizing their outreach, optimizing publisher engagement and setting up accurate analytics tracking.

Limited Affiliate Exposure

As newcomers to the affiliate marketing scene, Learning Tree had minimal exposure and connections within the publisher network.

Untapped Revenue Potential

Learning Tree’s potential revenue from affiliates remained largely unrealized, underscoring the need for effective strategies to unlock this potential.

THE SOLUTION

We implemented a custom approach backed by thorough research to drive the results Learning Tree was after.

Some of our deliverables included:

Strategic Management of Affiliate Presence

We tailored our strategies to match the unique requirements and potential of Learning Tree. This involved segmenting publishers, targeting specific audience demographics, and optimizing affiliate content.
Optimized Publisher Relationships

Through actionable insights and data-driven approaches, we maximized the effectiveness of Learning Tree’s publisher network.
Performance Oversight and Refinement

With continuous monitoring of key metrics, complemented by monthly reviews, we consistently met or exceeded our objectives.